Disney princess toys working wonders for Hasbro

Disney princess

Disney princess toy lineup is Hasbro’s incredible work miracle.

The toy maker’s shares rose on Monday after the company reported a rapid rise in sales for products targeted at girls.

The growth came mainly from the company’s first holiday shopping season with the rights to sell movies such as Disney Princess Toys “Freeze”, “Little Mermaid”, “Aladdin”.

Hasbro pry open the Disney contract from the fierce rival Mattel in 2014 with the right to take effect in the spring of 2016. The company’s sales of toys based on DreamWorks film “Troll” have also proved to be profitable.

“The new initiatives have exceeded our initial expectations and are very well received by retailers and consumers alike,” said Goldsmith, CEO of Hasbro Investments.

After Mattel’s disappointing January earnings report, Hasbro’s ascension “suggests that toy slowdowns may not have affected all players the same,” Jefferies analysts said in a note to young investors.

Hasbro shares rose 14.2 percent to $ 94.35, 46 points.

Overall, Net revenue in the fourth quarter increased 11% to $ 1.63 billion, compared with the same period last year. Net profit rose 10% to $ 193 million. Benchmarking hit global market intelligence expected by Standard & Poor’s $ 1.5 billion and $ 162 million, respectively.

Girls’ toys, including the Disney Princess collection, increased 53 percent to $ 397 million in revenue.

The boy toy market fell 2 percent to $ 557 million, although it was a deceptive indicator. Boys revenue was better than expected due to the fourth quarter of 2015, “Star Wars Awakened” shock sales and provided rigorous comparisons.

From a regional perspective, economic growth is evenly distributed. Hasbro sales growth in the United States and Canada in the fourth quarter rose 10%, while international income increased by 10%.

Leave a Reply

Your email address will not be published. Required fields are marked *